Marketing News, New Products

MAC Cosmetics Releases ‘40 Shades of Pride’ Eyeshadow Vault for 40th Anniversary

The limited-edition, rainbow-puffed palette contains 40 new and best-selling shades from the past four decades.

MAC Cosmetics is celebrating its 40th birthday and Pride Month with MAC 40 Shades of Pride Eyeshadow Vault.

The limited-edition, rainbow-puffed palette contains 40 new and best-selling shades from the past four decades.

The palette is priced at $150, and available on maccosmetics.com. Funds raised from this collector’s item will go back to MAC Viva Glam, the brand’s global philanthropic program. Viva Glam gives back to local charities around the world advancing equal rights and healthy futures for all, including organizations serving the LGBTQIA+ community including It Gets Better, The Trevor Project and Los Angeles LGBT Center.

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